Social Media Marketing
China social media advertising are dominated by WeChat and Weibo
Which media channels or social pages should you place advertisement on and how frequent? How many customers can be reached through different channels? How much budget should be allocated? When allocating resources to Social Media Marketing, it is important to understand who your target clientele is and through which channels it will be more effective to reach out to different client groups. We will guide you through available channels and make adequate proposals in order to optimize the best marketing mix.
WeChat, owned by parent company Tencent Holdings, is a dominant app in China. This is partially the result of government blocking and/or censoring of Whatsapp, Line and Facebook. It has over 900 million monthly active users whose average daily time spent on the app rose to 66 minutes in 2016. There is a significant, untapped opportunity to monetize this vast user base through advertising, gaming, and payment processing. Our services cover set-up of official WeChat account, web-store design, Chinese blog and content writing, video creation, influencer/KOL advertising, followers building and engagement, customer support, initiating marketing campaigns with users and monthly reporting.
By end of 2017, XiaoHongShu’s user base has explosively grown to over 70 million, and its average monthly active user base has hit 15.4 million, ranking as the Top 1 out of all the cross-border e-commerce platforms in China. In 2016, XiaoHongShu completed its Round C financing of 100 million USD from Tencent, Genesis Capital and Tiantu Capital, and its evaluation reached 1 billion USD at the same time.
Weibo, audiences in the Western countries may not be too familiar, but it is a stunning success story in social media and microblogging in China, with 300 million registered users, and 129 million user visits every month. It is often referred to as the “Chinese Twitter”. With such a vast audience, it also offers incredible opportunities for businesses to engage with potential customers. Weibo marketing is one of the recommended marketing activities in China.
Many western businesses are looking at how they can access the Chinese market by incorporating Weibo into their digital marketing mix. Examples include Coca-Cola, Tourism Australia, Unilever and Louis Vuitton creating official verified accounts on Weibo. These brands are viewing Weibo as a digital tool that will allow them to grow brand awareness in China, while gathering vital data and insights into Chinese people, their customs, needs, preferences and wants. Our services include account creation, content creation such as videos and pictures, blog and content writing, video creation, influencer/KOL advertising, followers building and engagement, customer support, initiating marketing campaigns with users and monthly reporting.
Xiaohongshu China’s New ‘Little Red Book’: The platform helps users discover and buy products from overseas
XiaoHongShu (小红书), which can be literally translated as “little red book” in Chinese, is a social e-commerce shopping app based in Shanghai, China. Targeting 18-to-35-year-old Chinese urban female, the platform helps users discover and buy products from oversea, share shopping tips and swap fashion ideas. How did such a young platform scale up so fast in the past 4 years.
China-Ecommerce.Com is a full service digital marketing agency specialized in China and operative since 2013. Our services include China omni-channel marketing strategy development and e-commerce operations.
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